Month: November 2018

“The ultimate test of your (mission statement) is if your telephone operator can tell you what it is.” – Guy Kawasaki

… not that small companies have operators anymore.

I’m usually a bit skeptical about mission statements.  Perhaps because most I have seen are pretty weak, or crafted to send a message that is different from reality.  Perhaps because it’s hard to distill the purpose of a complex organization down to a simple statement. Or, perhaps it’s because no one wants to declare a statement of accountability  where there’s natural conflict between customers, shareholders, and the general public.

That doesn’t mean it’s not a worthwhile exercise.  I am biased toward Jim Collin’s idea of the Core Ideology, a set of fundamental beliefs that seldom if ever change.  That combined with the company Purpose covers the basics that provide a firm’s moral compass.  What’s left is then to make sure everyone knows it by heart.

The Boy Scouts start every meeting with the Scout Oath and the Scout Law.  It constantly reinforces Scouting’s Core Ideology that a Scout is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent.  Something that doesn’t change and one remembers 40 years later.


“You don’t normally get spiders in space.” – Dr. Who

Entrepreneurs have a way of observing what’s going on around them and making associations between things that seem ordinary on the surface and other things that may be related somehow.

One person noticed that more ordinary people were owning computers in their homes.  That same person noticed that advent of a new way to communicate called the Internet and it led to a question, “What if people could buy stuff on their computers using the internet?”

Amazon was born.

There’s nothing unusual about noticing spiders (which are cool creatures by the way), but noticing one in space means something.  What if…