Tag: Dwight D. Eisenhower

“Plans are worthless, but planning is everything.” – Dwight D. Eisenhower

Steve Blank says that no business plan survives first contact with the customer.  That’s a riff on a quote ascribed to Helmuth von Moltke,  a German general from the 19th Century who said “no battle plan survives first contact with the enemy.”

The point is that the value of the plan is in the planning; in the understanding about your customers, products and markets.  It’s in the learning of your strengths and weaknesses, opportunities and threats.  It’s about pivots and reacting to what you learn when you enter the market.

A plan gives you a set of objects to get started but immediately, you run into things you didn’t anticipate.  Your planing should include “what-if” scenarios and careful measures to provide data on how you are doing.

It always takes longer, costs more and is more challenging that you expect to get your company launched and your product in the hands of the customer.  Stay lean, flexible and pivot!

Blogging Gazelle is published daily by Shawn Carson


“Things are more like they are now than they ever were before.” – Dwight D. Eisenhower

To me this quote is about reluctance to change and looking back to the past.

The one competitor everyone has the is customer’s decision to do nothing.  If I am actively managing a problem of some kind, it means I have researched potential solutions, chosen one and I invested time and energy into implementing that solution.  That means the next solution has to outweigh the time and effort I put into my current solution; plus the time and energy to learn something new.  Hence my decision to do nothing.

This is why you need to talk to me, find out how I am currently solving the problem, and understand what would entice me to try something new.