Tag: Steve Jobs

“Old Apple laptops used to have the logo upside down. It wasn’t an oversight but a user-friendliness decision.” – @OMG Facts

The story goes that Steve Jobs was adamant that the Apple logo appear right side up when the user opened the computer.  They found that customers got confused about which side of the notebook was the side that opened.  The result was that when the notebook sat open, the logo appeared upside-down to everyone else, especially when you saw an Apple computer on an episode of House.  Apparently this was a major source of contention.

This is amazing!

Not for the obvious reasons though.  (By the way, the Marketing people ultimately won the argument.)

The amazing thing is that Jobs was consumed with giving the customer the best possible experience using the product. So adamant he was that he fought what was an obvious marketing tactic.

Customer delight.  It WILL set you apart.

Here’s the post:


“Let’s go invent tomorrow instead of worrying about what happened yesterday” – Steve Jobs

Knowing what customers want before they do is an amazing talent.  The iPod was not the first portable music player, nor did it have the most “features”.  But it changed the world.  Few people knew what the iPad was when it hit the market.  It was a pretty expensive “electronic book reader”.  And yet it is changing the world.

Not everything Apple does is a run away hit but the batting average is off the chart.

Value proposition is about solving problems in a market at a price customers are willing to pay.  Apple has changed that formula to include the concept of customer delight.  Therein, lies the secret.

“Patronum vestra” (know your customer)