Tag: Lee Iacocca

“If you want to give a man credit, do it in writing. If you want to give him hell, do it over the phone” – Lee Iacocca

This is old school advice but it’s more relevant now than ever before.  Negative comments can be replicated now exponentially and they last forever on the web.

It’s a cowardly thing to blast somebody anonymously on social networks.  And when you decide to own it and sign your name, then a decision made in a moment of heated emotion can last a long time.

When the news is bad, or the situation dire, you need to be there, own it and be discrete.  When the news is good, tell everyone!

Blogging Gazelle is published daily by Shawn Carson


“People want economy and they will pay any price to get it.” – Lee Iacocca

Customer Value is about the perception of what happens when the customer uses the product.  The handyman is not buying a drill; he is buying the ability to make holes.  The iPod was not the first nor arguably the best MP3 player but it was the coolest and it was made by Apple.

Connect your brand with the right perception and you won’t have to compete on price.