Category: Anything You Want

“You can’t please everyone, so proudly exclude people.” – Derek Sivers

Being best in the world does’t mean everyone will love you.

For one thing, your competitors won’t love you, nor will their devoted fans.

You will be tempted to water down your value proposition in order to respond.  Or perhaps more common, add more and more features until your product is mediocre and pleases no one.

Be the best you can be at what you do and stay focused on that.  Saying, “we’re not for everybody” is a pretty powerful marketing statement.

Read “Anything You Want” by Derek Sivers


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“I live simply. I don’t own a house or a car or even a TV. The less I own, the happier I am.” – Derek Sivers

Derek Sivers is all about making meaning and much less about getting rich.  He gave away the proceeds of the sale of CD Baby to charity.

Building a company is hard and expensive.  It’s even harder if the founder has an expensive lifestyle to maintain.  Entrepreneurs don’t start companies to get rich.  They start them to make meaning.  Getting rich is a pleasant side effect if that happens.

Read “Anything You Want” by Derek Sivers

“By not having any money to waste, you never waste money.” – Derek Sivers

This is a great thing about startups.  When every dime is precious, and if it’s your dime, you tend to be very efficient with capital.

This should never change once you have acquired other people’s money (OPM).

They have invested in you because you have convinced them your idea will provide them with a return.

Make sure you choose the right funding partners and when you do, take care of them.  Take care of their money.  Treat like it’s yours.  Provide them with a return.

Everyone get’s to eat before the cook.

This quote is from Derek Sivers “Anything You Want”.  Get it.  Read it. Share it.