Tag: Core Values

“Man was made at the end of the week’s work when God was tired.” – Mark Twain

God’s ultimate creation was given a great gift; the ability to choose.  Consequently, the ultimate creation is burdened with imperfection.  Our journey on the planet is in part to learn how to get past imperfection.

Companies are plagued with imperfection.  In fact, the successful startups and  large corporations I’ve been honored to work with have all managed to succeed despite some profound stupidity and bizarre decision making.

Your company will never be perfect.  You will make dumb decisions.  Your ego will be bruised.  You’ll hire deadbeats and you will have doubts.  Your competitors will lie about you and you may get sued.

Guess what? Every CEO has these same problems.

That’s why it’s important revisit your Core Ideology regularly and stay focused on delighting and solving problems for your customers.  Your Core Ideology is where your Core Values and your Purpose come together to define the enduring character of the company.  These are the things that do not change over time.

Write down your core ideology and keep it handy.  Post it in plain view.  Share it on your website.  It’s what brings you back when you lose the path.


Blogging Gazelle is published daily by Shawn Carson


“Why is there never a big red button?” – Dr. Who

We all want the obvious answer.  We want all the customers to agree.  We want the big bold sign to tell us which direction to take.  We want to know in advance what will happen.

When it’s big decision time, we want the big red button; partly because of the fact that we need rituals to emphasize the importance of the moment, but mostly because we want the clear binary, black and white scenario where we know what happens if we push the big red button.

But it’s never that way.  You can’t know the outcomes, one choice over another and you can’t collect enough data to make you comfortable making the decision.

The best you can do is be true to your core values and make the decision based on the best data you have available.  Then you have to own it. If you’re wrong, fix it or pivot, but don’t sit around assigning blame.  Move on.

You’re going to be wrong a lot.  That’s the way it is.  You probably won’t even be right half the time but that’s usually good enough.  Sailing never follows a straight line.  It’s a series of moves and counter moves that gets you where you are going.


Blogging Gazelle is published daily by Shawn Carson