Having accomplished some great goal, we all tend to look back and find out things about the journey:
- It’s usually harder than we thought
- We ran into problems we didn’t anticipate
- It cost more money than we planned
- People we respect and admire may have gotten hurt in the process
- There are mean people out there
- (Fill in your own blank)
So when you are pitching your company, there is no way you can know what will happen in the next 6 months, let alone 2 to 3 years. Your pitch today will not be what it is a year from now. You will pivot – perhaps several times as you learn more about the market you want to play in. Your financial projections are lies the moment you make them. You may have to invite friends and good people to leave the company.
You have to get started and you can’t wait until all the truth is revealed. Otherwise someone else will solve your customer’s problem before you do.
Start with what you know now, but start nonetheless.
Blogging Gazelle is published daily by Shawn Carson