Tag: Story Telling

“Experience makes liars of us all.” – Dr. Who

Having accomplished some great goal, we all tend to look back and find out things about the journey:

  • It’s usually harder than we thought
  • We ran into problems we didn’t anticipate
  • It cost more money than we planned
  • People we respect and admire may have gotten hurt in the process
  • There are mean people out there
  • (Fill in your own blank)

So when you are pitching your company, there is no way you can know what will happen in the next 6 months, let alone 2 to 3 years.  Your pitch today will not be what it is a year from now.  You will pivot – perhaps several times as you learn more about the market you want to play in.  Your financial projections are lies the moment you make them.  You may have to invite friends and good people to leave the company.

It’s OK!

You have to get started and you can’t wait until all the truth is revealed.  Otherwise someone else will solve your customer’s problem before you do.

Start with what you know now, but start nonetheless.

Blogging Gazelle is published daily by Shawn Carson

“Never let the facts get in the way of a good story” – Mark Twain

When you tell your story, you are selling your vision of the world as it will be when it has your product or service.  To be inspirational, the story has to present a world of delightful fantasy, while rooted in the realm of the believable.

The facts of the present must be faced honestly.  When you describe customer pain, people have to relate from personal experience.  Your market segments must reflect the true opportunity.  The competitive landscape has to be accurate without appearing hostile.  Failure to be authentic in these things will scrap your chances to sell your vision and your story loses credibility.

But if you do that well, the audience will allow you some freedom to show how things will be better once your product is available.  Your growth projections can be aggressive as long as the story is credible.  Your passion will sell your value proposition and people will want to be a part of the journey.

 

Blogging Gazelle is published daily by Shawn Carson