With technology it’s hard to pick winners. The touch screen changed everything. The stylus…not so much. And we’ll see about Bitcoin. (Perhaps one sign of a successful technology is if it’s accepted by spellcheck.)
In any case, innovators are the ones who find new ways of doing things and the first to adopt them. But they also have to be hyper aware of what’s coming because a new innovation could change things overnight. The iPod owned 92% market share within 2 years of it’s introduction. As a result nobody remembers the Sony Walkman, another great brand in the desert of broken opportunity.
There’s no profound wisdom here except to get your product into the market as quickly as possible and grab your share of the market. Then sell, sell, sell. You may become the next platform standard or you may only have a few months.
Blogging Gazelle is published daily by Shawn Carson