Tag: Jay Baer

“There are only so many ways to skin a cat, and everyone in your competitive set is carrying the same set of knives.” – Jay Baer

Solving customer pain is vital and fundamental.

If you are in a highly competitive market, your competitors know this and they have their version of the solution.  If you’re first to market, it will be easy to copy your solution and expensive to defend it.

So the question is; “What sets you apart?”  This takes us into the realm of Customer Delight.  Being better includes the customer’s experience using your product and the relationship they form with your company.  It’s not all about features.

 

Blogging Gazelle is published daily by Shawn Carson

 

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“You Need to Give Away The Recipe For Your Secret Sauce” – Jay Baer

Check out Jay Baer’s article: http://bit.ly/HWtwSL

There is a link to a video from the head chef at McDonalds who shows you how to make a Big Mac at home… including the special sauce.

The thing is, publishing the recipe for the special sauce did not stop people from going to McDonalds by the millions.  That’s because McDonalds offers something in addition to the Big Mac that cannot be replicated.

Protecting your IP is important but it’s not a business model.

Blogging Gazelle is published daily by Shawn Carson