Category: Simplicity

“Customers don’t want their money back. They want a product that works properly.” – Dan Burton

Yes, we preach about not delivering the perfect product, but the product that is good enough.

This is not a question of quality but one of feature selection.  Your product has to solve a problem for the customer in a reliable way and it really helps if the customer enjoys the experience.  Simple design and singularity of purpose are the goal here.  If you nail your value proposition through a diligent customer discovery process, you will learn what features and functions are most important and you can concentrate on delivering those with quality and elegance.


“In anything at all, perfection is finally attained not when there is no longer anything to add,… ” – Antoine St. Exuprey

“…but when there is no longer anything to take away.”

To celebrate the coming of 2014, I share my favorite quote.  It speaks to everything.  It’s about simplicity in all you do.

For the entrepreneur, it’s about your Minimally Viable Product and your feature set.  It’s about managing your time.  It’s about crafting your pitch, your mission statement, your strategy.

It’s about filtering out all the noise that distracts you from accomplishing your goals; email, Twitter, Facebook and those who don’t believe in your dream.

And perhaps, blog posts…

Happy New Year!

BloggingGazelle is published daily by Shawn Carson

“The fundamental thing that I wish I’d known, is I underestimated the importance of simplicity and design. ” – Evernote CEO Phil Libin

I’m an Apple snob.  I know it.

For me it happened with the iPod somewhere in 2003.  I got my iPad in 2006 and the iPhone and MacBook came in 2010.

There is a very consistent theme in all these products that has led me to become the snob that I am.  I really like the products!  I like the way they look.  I like the way they feel.  I like the experience of opening the package.  I like the in-store experience.  …and I like they way they work.

The one word that describes this experience is – simplicity.

The hard thing about simplicity is the fact that it’s not about cramming the product full of features.  It’s determining which features to employ and more importantly which features NOT to employ.  The other important thing is the design and use of the product so it’s not only easy but the experience of using the product is…, well…,  delightful.

Perfection is not about how much to add.  It’s about having nothing left to take away.



BloggingGazell is published daily by Shawn Carson

“He who sleeps on the floor will not fall off the bed.” – Robert Gronock

This one caught my eye because you can pretty much make up your own meaning.  Then again it’s so obvious and simple; like “You have to be present in order to be there.”

For the entrepreneur, it speaks to me of risk and the virtues of simplicity.  Sure it’s less risky to sleep on the floor,  but who wants to do that?  Every meaningful endeavor carries some risk.

But then, having a bed requires space, money and maintenance.  Sheets must be washed requiring a washing machine.  Beds should be properly made up in the morning (according to my wife).  Mattresses must be turned every few weeks and how do you get rid of old mattresses?  No one really knows.

The more stuff you accumulate, the more resources and attention it takes to maintain it all, and the less focus is available for the startup venture.  There’s only one thing better than having your own boat; that’s having a good friend who has their own boat!  Boats are fun and relaxing but there is a trade off.

A lot of my favorite entrepreneur case studies are about those who were not at all focused on accumulating personal stuff while they were building their companies.  Most of that came later.