You can create the next cell phone, the next digital camera, the next digital music player, the next personal game controller, the next electronic book reader, or the next GPS for runners and cyclists…

… or you can create the iPhone.

Repurpose, reinvent, evolve, transition.  Find new markets, and new customers.  Use a span bridge design to make a lighter running shoe.  Use a military robot to make an automated vacuum cleaner.  Use a fermentation process to make rare earth metals.

Nah, that’s CRAZY talk…