Category: Risk

“You miss 100% of the shots you never take” – Wayne Gretzky

Mr. Gretzky’s other great quote speaks to ideas, “..skate to where the puck is going,” and this one speaks to taking action.  Wonder if the guy ever started a company.

No idea, no technology, no dream will ever change the world unless someone takes a shot on getting it out there.  The public ultimately decides but not until they get the chance.

“It’s extremely unlikely that we will starve” – John Morris

A friend tells the story of his decision to start a company.  As most people do when they have a major decision to make, he consulted a trusted advisor.  In this case it was his wife.  They listed all the reasons for and against and they discussed all the risks.  At the end they came to the realization that if it all blew up, they could always do something else.  They were not going to starve.

Risk, especially entrepreneurial risk, is relative.