“If you’re going to hope to get elected, don’t mention The Great Pumpkin!” – Snoopy

It a world of social media that encourages personal branding, consider carefully how you choose to brand yourself.  On the one hand, the company’s core ideology comes from the core values of the leadership.  Transparency is a good thing.  On the other hand, if your personal ideology does not line up with what you promote in your company, it opens the door for problems; both inside and outside the company.

Freedom of speech is a foundation of our great country but the one thing that people often neglect is that great freedoms come with great responsibility…and consequences if those freedoms are not exercised with careful deliberation.

You ARE the company.

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