There are plenty of people that make a living telling us what we are all thinking.  There are still more that tell us what is coming and what is dead.  They have to get people to listen or read what they have to say.  They don’t have to be right.

The opinion that really counts is the customer’s.  If you listen to what they need and respond to what they tell you, they will be more likely to choose your solution over the others available.  Then all the industry “geniuses” will be talking about you.

Everyday, you should ask yourself, “where is my customer going?”  That’s where the future is.

• Customer Value