“If I can accomplish the objective of running a marathon a year for the next 25 years, it’s nearly assured I will live that long.” – Shawn Carson

You have to have a goal.  Jim Collin’s calls it a BHAG (Big Hairy Audacious Goal).  It need to be big.  It needs to be compelling.  It needs to be attainable.  This is true personally and it’s true for the business.

Choose your BHAG wisely grasshopper…

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