“There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man’s lawful prey.” – John Ruskin

Selling on price means you are on the downward slope of the product lifecycle.  You are commodity.  Find a hard problem that a lot of people have and solve it.  Make value.  It’s a better reward.

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