Sometimes, entrepreneurs have to give themselves permission to get rich. For many, getting rich is not the primary motivation… and that is as it should be. Drucker says the primary purpose of the business is to have a customer. Having a customer means you have solved a problem someone else is willing to pay for.
If you’re lucky enough to get rich, that’s because it is an effect, not a cause. It’s the result, not the reason.
But it’s ok for wealth to be number 2. It gives you opportunities you wouldn’t otherwise have; like philanthropy or starting your next company!