“People come to Starbucks for three reasons: the coffee, the people and the experience.” – David Thomson

Anyone who figures out how to sell coffee drinks for $4.50 after standing in line for ten minutes knows a thing or two about customer value.

People will pay for value.  Find it and sell it for a premium.

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s