“Computers make it easier to do a lot of things, but most of the things they make it easier to do what don’t need to be done.” – Andy Rooney

Technology, including devices, apps and social media, is a double edged sword.  It enables new capability..but it exacts a price.  Any new tool should be evaluated for it’s balance of capability vs. the cost in time and money to implement, maintain and manage it.

  • Don’t implement a costly CRM if a spreadsheet will work.
  • Don’t implement the latest social media tool until you’re sure it offers value to your business.  If you do implement something new, consider which legacy process you should retire.
  • Even “free apps” aren’t free. they cost you the single most valuable asset you can’t get more of: your time.

Every new technology creates a mouth to feed.  If your business adds to this problem, be the one that makes life easier.

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