Technology, including devices, apps and social media, is a double edged sword. It enables new capability..but it exacts a price. Any new tool should be evaluated for it’s balance of capability vs. the cost in time and money to implement, maintain and manage it.
- Don’t implement a costly CRM if a spreadsheet will work.
- Don’t implement the latest social media tool until you’re sure it offers value to your business. If you do implement something new, consider which legacy process you should retire.
- Even “free apps” aren’t free. they cost you the single most valuable asset you can’t get more of: your time.
Every new technology creates a mouth to feed. If your business adds to this problem, be the one that makes life easier.