“Hedgehogs…understand that the essence of profound insight is simplicity.” – Jim Collins

The Hedgehog Concept described in Jim Collins’ “Good To Great”  is a great tool for developing a strategic vision for your startup company.  It is the intersection between what drives your passion, what you can be really good at, and what can make you money.  These are the essence of a good startup.

Read “Good To Great” by Jim Collins


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