Einstein: Entrepreneur?

Success follows value better than itself.  There are plenty of people who believe ______________ owes them something.  (Fill in the blank: society, government, big business, school, etc).  These are the value depleators; those who consume without returning the favor.  But we’ll leave that debate to the protestors of social inequality.

Fortunately, in entrepreneurship, this cannot exist.  You have to convince people to give you their money.  They won’t do that if they don’t receive a benefit.  They get to decide, not you, not your product idea, not the fact you received grant money to develop your technology, and not the fact that you have a patent.

The priority should be to solve a big problem in a big market at a price customers are willing to pay.  Success will come.

• Customer Value