“Spare no expense to save money on this one.” – Samuel Goldwyn

Fail fast, fail cheap.

The value for the entrepreneur at exit is the return on value he or she has created.  The point is to adjust your lifestyle and your company culture around the fact that the financial reward comes in the future.

The Aeron chair, the BMW, the house on the lake, the prime office address…they all consume cash with little to show for a return.


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