“Advertising is a tax for having an unremarkable product.” – Robert Stephens

You will have to let the world know about your product.  The easiest and cheapest way to do that is to let your customers do it for you.  They will if you delight them and solve their problem.

If your prototype is drawing a mediocre response, find out why.  People don’t rave about so-so.    You could release anyway but convincing people to buy mediocre takes a boat load of cash.

Delighted customers create community.  People like to join communities.

Be remarkable.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s