“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of choice.” – Jim Collins

Jim Collins claims it takes no more time or effort to create a great company than it does a mediocre one.  It’s all a matter of making the right choices early on.  The blue print is in “Good To Great” and it involves simplicity, maniacal focus and discipline, the right people and leadership at the 5th level.

Remember, “good is the enemy of great”.

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