“What you think is going to happen in the marketplace almost never does.” – Chuck Witkowski

There is only one way to know 100% how the market will react to your product. That is to get in the game and sell something. Market research and customer discovery, at best, can only hedge your bet.

So don’t waste your time and limited cash perfecting your product. Sell your prototype and then react to the feedback.

Save your powder for your pivots.

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