“Gold is everywhere but it’s very rare” – Barry Goss

Understanding customer value is like panning for gold.  Of course once in a while you find a nugget of consequence but most of the time you have to collect a little dust here and there.  After a while, it adds up.

You can’t just ask 10 people what they think about your idea and then go raise funding.  If it were my money, I’d want evidence that you have interviewed a hundred or more.    Better yet, sell a prototype to a hundred or more.

Gold pans are cheap… 10 bucks or so.  And it’s designed to do the one most important thing, pan for gold.

So it is with your prototype.  Make it fast, make it cheap and give it to lots of people.

That’s where the gold is!

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