Collaboration builds consensus and that’s a good thing.  But it’s not a substitute for decision making and it’s expensive in the most precious resource – time.

The CEO’s job is to decide and move forward.   Wasted time is gone forever.

Get good feedback from customers and the team but as soon as you see a direction, go!  If you hit a snag, that;s what pivots are for.

Rob Wiltbank spoke at the 2013 SSTI Conference in Portland

• Leadership