Collaboration builds consensus and that’s a good thing. But it’s not a substitute for decision making and it’s expensive in the most precious resource – time.
The CEO’s job is to decide and move forward. Wasted time is gone forever.
Get good feedback from customers and the team but as soon as you see a direction, go! If you hit a snag, that;s what pivots are for.
Rob Wiltbank spoke at the 2013 SSTI Conference in Portland
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