“Entrepreneurship is NOT predictable.” – Rob Wiltbank

There are some great resources available now for Entrepreneurs:

  • “The Startup Owner’s Manual” by Steve Blank
  • “Business Model Generation” by Alex Osterwalder
  • “The Lean Startup” by Eric Ries

…and many others.

They all are based on one fundamental premise – All Startups are outliers.  They are a  new creation when they are formed.  Traditional business frameworks and management tools are all based on having data, which means having history.  If a Startup is brand new, with a brand new product, in perhaps a brand new market, how can it be predictable?

It is impossible for anyone to predict the success or failure of a new innovation.  That must mean the potential for success is infinite.  But so is the potential for failure.  Every time Apple releases a new product, there are those who predict their demise along with those who fInd miracles.  So what?

None of this matters to the entrepreneur.  It only matters to the hopeless masses standing on the sideline trying to gain attention by predicting the success of an outlier.

Go make meaning!

Rob WIltbank spoke at the 2013 SSTI Conference in Portland


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