Ashes result from entropy – the transfer of energy from one form to another.  It is the result of activity.  The consumption of resources and fuel.

Dust accumulates from inactivity.  It is attracted to things that sit still… for a long time.

Steve Blank says that startups fail because of bad business models.  This is true.  But there is another reason.

A lot of great ideas sit on a shelf and die of inactivity.  They accumulate dust.

Failure should be process of learning.  If you’re going to fail, let it be because you tried everything possible and determined there is no market for your idea.  Then pivot.

• Customer Discovery