The internet makes it possible for the entrepreneur do run the business with a lot less people and a lot less money than it used to.
Unfortunately, modern technology has a side effect and that is that we have become even more isolated from direct personal contact.
Understanding your customer’s needs can’t be done by surveys, and social media. It takes more than 140 characters to really understand another human being and build a relationship.
Your customers, potential key employees, investors and partners expect more in the relationship than Facebook likes and and blog posts.
Until we tackle telepathy, there’s only one way.
This quote came from a report on NPR: http://www.npr.org/templates/story/story.php?storyId=240685227