“The fundamental thing that I wish I’d known, is I underestimated the importance of simplicity and design. ” – Evernote CEO Phil Libin

I’m an Apple snob.  I know it.

For me it happened with the iPod somewhere in 2003.  I got my iPad in 2006 and the iPhone and MacBook came in 2010.

There is a very consistent theme in all these products that has led me to become the snob that I am.  I really like the products!  I like the way they look.  I like the way they feel.  I like the experience of opening the package.  I like the in-store experience.  …and I like they way they work.

The one word that describes this experience is – simplicity.

The hard thing about simplicity is the fact that it’s not about cramming the product full of features.  It’s determining which features to employ and more importantly which features NOT to employ.  The other important thing is the design and use of the product so it’s not only easy but the experience of using the product is…, well…,  delightful.

Perfection is not about how much to add.  It’s about having nothing left to take away.



BloggingGazell is published daily by Shawn Carson


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