“Most corporate mission statements are terrible.” – Jim Collins

I’ve been in corporate “brainstorming” sessions organized for the goal of developing a mission statement.  All too often, these exercises are about developing a marketing position or a tag line for an annual report to shareholders.  The statement usually becomes so generalized as to not tip off competitors and obscure enough as to avoid criticism.  The result is nobody knows what you do or why.

As soon as you hire your first employee, it is very important for you to communicate the purpose for your company to exist on the planet.  This purpose must be concise and memorable but it must encapsulate a vision that inspires and captures the imagination.

Simple and clear!

It’s never too early to develop your core ideology.   Your company culture starts with you. For a start, read or re-read “Good To Great.”

Blogging Gazelle is published daily by Shawn Carson

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