This quote came from a talk at the 2013 SSTI conference in Portland. Mr. Wieden was speaking about the investor’s perspective on startups. The point he was making was that more learning comes from failure than from success.
Another way to say it is that previous success does not always predict future success.
Still another way to say it is; failure is not the end of the world. You take those experiences with you and they inform your world view form then on.
A good friend told me the story of the conversation he had with his wife when they were contemplating starting a company. The question was raised, “What’s the worst that could happen?” His wife replied, “well, we’re not going to starve…”
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