“You can’t please everyone, so proudly exclude people.” – Derek Sivers

Being best in the world does’t mean everyone will love you.

For one thing, your competitors won’t love you, nor will their devoted fans.

You will be tempted to water down your value proposition in order to respond.  Or perhaps more common, add more and more features until your product is mediocre and pleases no one.

Be the best you can be at what you do and stay focused on that.  Saying, “we’re not for everybody” is a pretty powerful marketing statement.

Read “Anything You Want” by Derek Sivers


Blogging Gazelle is published daily by Shawn Carson


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