Entrepreneurs create change.

Change is hard.  People will have to give up they way it has always been.  Some will have much to lose.

Another way to look at it is if you are not getting much negative feedback, you haven’t talked to enough people.

You need to find that pain point where people have a strong reaction to your narrative.  It helps define your market and it surely will refine your value proposition.  The word “refine” often means to purify through the application of heat.

Blogging Gazelle is published daily by Shawn Carson

• Value Proposition