“Most of us like to buy but we don’t like to be sold” – Chris Guillebeau

Your product, and therefore your value proposition, has to stand on its own.  If you have to explain to people why they should buy your product with clever marketing then you have a “me too” product.

Read “The $100 Startup” by Chris Guillebeau.

 

Blogging Gazelle is published daily by Shawn Carson

 

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