This is old school advice but it’s more relevant now than ever before.  Negative comments can be replicated now exponentially and they last forever on the web.

It’s a cowardly thing to blast somebody anonymously on social networks.  And when you decide to own it and sign your name, then a decision made in a moment of heated emotion can last a long time.

When the news is bad, or the situation dire, you need to be there, own it and be discrete.  When the news is good, tell everyone!

Blogging Gazelle is published daily by Shawn Carson

• Leadership