December is the time to review the year and revisit your vision and mission.  You’re another year smarter now and you know more than you did a year ago.

A good mission statement is short, concise and captures the essence of why your company exists.  Someone who has never heard of your company should be able to understand what you do and why.

Keeping it short makes it easier to understand and remember.

Read “The $100 Startup” by Chris Guillebeau

Blogging Gazelle is published daily by Shawn Carson

• Mission