There was a report on NPR about a town in Wisconsin where 90% of the people there have living wills. The national average is around 30% so the reporter set out to find out why. Her efforts led to one guy who is a medical ethicist at the local hospital, whose job included helping families make difficult decisions at end-of-life. He set out to try to make the process easier by encouraging people to consider filling out a simple living will form when they first get sick. The hospital staff caught on and now 9 out of 10 people have a living will.
There was another story about organ donations in Michigan, which ranked 44th in the country. Within the last few years, they have increased organ donor registrations to 7th place in the country. The short version of this fascinating story is that they figured out how to enlist the DMV workers to simply ask everyone if they wanted to sign the organ donor card. Period!
Change starts with individuals who set out to solve problems they face everyday.
Sounds like entrepreneurship to me.
Blogging Gazelle is published daily by Shawn Carson
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