The key to a successful conversation is to get the other person to reveal enough about themselves so you can tell them an interesting story. The key to telling a good story is to engage your audience in away that relates to their experience.
Know thy audience!
Don’t give a technical presentation to a group of investors. They are interested in markets, value propositions, and how they can make money. They don’t care as much about the engineering. You would’t want to give a funding pitch to a group of customers. They are interested in solving their problems, not how big the market is.
When you are at a networking event and meet someone new, the first thing out of your mouth should be, “tell me about what you do.” Then your elevator pitch can be instantly customized to what your one-person audience really wants to hear.
Blogging Gazelle is published daily by Shawn Carson