Listen to your customers. They will tell you what they like and don’t like. Sometimes you will be tempted to tell them they are wrong. They may very well be but listen to them anyway. You will most certainly learn something. If it’s a bad comment, you may have a new hypothesis to test with other customers and you may find an opportunity for a new feature or product.
The best customers are those who care enough to interact with the product and the company that makes it. Listening to them either dote or rant provides that opportunity.
By the way, don’t listen to the media critics. They say they represent the customers but they really want to see you fail. Stick with the customers.
BloggingGazelle is published daily by Shawn Carson