“More than 65% of new products fail. If we switch over to startups, the failure rate takes huge leap to 90%.” – Rob Adams

Even the pros bat less than .500.  And the pros have marketing departments that conduct research and focus groups.  They can afford advertising.

Niche markets are a great strategy for startups.  They tend to have unique needs that are not being met by the big companies.  They are more accessible, generally more forgiving and usually very loyal; all things that favor the startup.

Read “If You Build It, Will They Come?” by Rob Adams

 

BloggingGazelle is published daily by Shawn Carson

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