The GoPro action camera seems to have come out of nowhere. But it didn’t.
Nick Woodman’s recent interview on Charlie Rose shed some light on the innovator’s process of discovery. Mr. Woodman was on a surfing pilgrimage and wanted to capture his experiences first hand. So he crafted a small camera and put it on a wrist band he could wear while on his surfboard. Before long, other surfers wanted cameras and a company idea was born. But it didn’t take off at that point. Woodman went on to drive race cars and the same problem presented itself. So he took his wrist camera and strapped it to the frame of the roll cage in the car. Other drivers wanted one.
Stellar success comes from diligent hard work over time. We tend to hear about it all at once when the media discovers a “new” idea but it usually takes years of slow but steady progress.
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