In their fine book, Heart, Smarts, Guts, and Luck, these three collaborators open up the discussion by saying that entrepreneurs too often overthink their business at the beginning. True to B-School form, they create a detailed business plan that is “precisely incorrect.”
There is a time at the beginning when you have to see if your wonderful idea for changing the world has legs. That is, does anyone else want their world changed? Spending too much time in analysis before you actually try your idea out with customers can not only waste time, but lead you down the wrong path.
Put your concept for a product or service down in tangible form and share it. Get feedback. A business plan can’t do that for you.
Read “Heart, Smarts, Guts and Luck” by Tjan, Harrington and Hsieh
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