“Technology must be like oxygen: ubiquitous, necessary and invisible.” – Chris Lehmann

It’s official.  I have more social technology than I can effectively use.  So now I have to have technology to manage the technology and I have to schedule time to manage the technology that manages the technology…

There is always a point where the technology begins to manage us and you have to question if it’s actually providing a return on your investment of time and energy (and dollars!)

It all comes back to understanding your customer or your audience or your tribe.  Then choose the technology that best delivers your value to them.

BloggingGazelle is published daily by Shawn Carson

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