Tag: Alfred A. Knopf

“An economist is a man who states the obvious in terms of the incomprehensible” – Alfred A. Knopf

No one will know your technology better than you do and chances are few will care.  The value of your idea is what it does for your customers, not how cool the software works behind the scenes.

Be clear about your value proposition.  State it in terms of the problems you solve or the delight you offer.