“Things are more like they are now than they ever were before.” – Dwight D. Eisenhower

To me this quote is about reluctance to change and looking back to the past.

The one competitor everyone has the is customer’s decision to do nothing.  If I am actively managing a problem of some kind, it means I have researched potential solutions, chosen one and I invested time and energy into implementing that solution.  That means the next solution has to outweigh the time and effort I put into my current solution; plus the time and energy to learn something new.  Hence my decision to do nothing.

This is why you need to talk to me, find out how I am currently solving the problem, and understand what would entice me to try something new.


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