… and I know you hate your audience.”

You have a story to tell.  But it’s not about you.  It’s about your message and it’s about your audience.

Having the opportunity to pitch your story is an honor and privilege.  It means someone or a  lot of someones chose to share with you their most precious commodity, their time.

Don’t waste it by trying to prove how smart you are, how great your product is, or the intricacies about how your magic box works.

Tell them how their world is going to be different because you found a solution to their problem. Give them a reason to care.  Do it simply and elegantly.  Do it truthfully and with passion.

And then thank them for their time….

 

Blogging Gazelle is published daily by Shawn Carson