Planning is important. Analysis is as well. It is useful to search for patterns that could reveal some repeatability and predictability.
You need to do the market research and you need to pour over your financials, but as Pete Seeger wrote, there’s “a time for every purpose under Heaven.” Planning and analysis must soon end because neither generates cash.
Confirm your instincts, get the data for the pitch and make sure the numbers tie together. Then go get your product in your customer’s hands!
Read Reality Check by Guy Kawasaki
Blogging Gazelle is published daily by Shawn Carson