Tag: William Bernbach

“The truth isn’t the truth until people believe you….” – William Bernbach

The quote goes on, almost like a poem really:

“The truth isn’t the truth until people believe you,

and they can’t believe you if they don’t know what you’re saying,

and they can’t know what you’re saying if they don’t listen to you,

and they won’t listen to you if you’re not interesting,

and you won’t be interesting unless you say things imaginatively, originally, freshly.”

 

Whatever you do, learn to tell a good story.  The truth depends on it!

 

BloggingGazelle is published daily by Shawn Carson